Work is never-ending.

There’s content to be created, curated, contented, vetted and other action verbs that ends with -ed.

There are strategies to be planned, strategised, criticised, revised and other thinking verbs that ends with -ed.

The work never ends.

So I wake up the copywriter in me and say, “We have to write. We have to write our way out of this and we have to write it 5 minutes ago.”

He agrees.

And so we write this blog post.

Now I have to write my way out of this work tsunami.